Branding is “who you are” not “what you do”. Branding is what your customers say about you when you’re not in the room. Branding is the values you communicate. It’s the audience you want to acquire. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says, “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”

Branding is complex, but luckily we think we’re pretty good at it here at Pixel Press Media. We can help you get the visual identity your business needs. Just click here to communicate with the customers you have who want the truth about WHO you are as a business.