A great way to keep content on your website fresh is by blogging. We’ve all read the “top 10 marketing tips for your website” or “7 celebrity homes that will BLOW YOUR MIND!!!” Blogs are some of the biggest peddlers of information in the digital age, and where a large majority of people get information, form opinions, gain ideas and inspiration, and, you guessed it, make purchasing decisions. Blogs are a consumer’s best friend when it comes to learning the ins-and-outs of a product, service, or industry.
There are plenty of ways a blog can help your website, and we’re going to tackle them right now. We should specify that the reasons below are true for a regularly updated blog – Just having a blog page on your site is not nearly enough! Blogs should be added at least monthly to show that your blog page is actually updated and relevant. But without further ado, here is our list of ways blogging helps your website.
Blogging Shows Expertise
A blog is a great way to show the world that you know what you’re talking about in your specific field of interest. Ours is marketing, design, and web development so our blog routinely features web, marketing, and SEO talk. As long as you are creating rich, useful content, you are showing your expertise with blogs. With each blog, you are establishing authority in a field and those reading will begin to trust you more and more. This can give you a competitive advantage.
For example, imagine you are browsing the web for a house cleaning service. The first website you find has a basic website, but no blog page. You go to another website, which contains a similar, basic homepage, but also has a blog page with about twenty posts about products they use and tips for keeping your house clean. If everything else is equal, or even close to it, you’ll probably choose the second cleaning company, right? This is exactly how it is with your business. No matter what industry you are in, you’ll have competitors, and blogging can help you build authority and show expertise to crush the competition. Even if your competitors are blogging, if you’re producing better content, more frequently, and with a higher degree of expertise, you can establish yourself as the dominant company.
Blogging Increases Traffic
Website traffic is one of the best indicators of how well a website is performing. The more visitors the better! Blogs help increase traffic on your page by keeping regular readers coming back for more, and capturing new readers with each and every post. If a blog is really functioning well, those who read your posts will keep returning to your site to look for more posts. As those returning users keep coming back, new users should be filtering in via organic search results or other channels and hopefully convert to returning readers. With more users on your site, you have more chances to sell your products or service. At the end of the day, sales drive business, and blogs can increase sales by getting more people on your site.
Blogging Improves SEO
When trying to get your website towards the top of the Google results page, SEO is everything. Blogging is a major way to improve SEO (For a quick refresher on SEO, click here to read our previous blog post). When Google or another search engine ranks websites, they look at many factors. A few of these factors are content, the number of pages, how often it is updated, and time people spend on your site.
Search engines check websites for the content on the site. They look to ensure that websites with relevant and authoritative content are ranked higher than sites with worse content.
They also check to see how many pages are on a website. Blogs create a new page for every single post, so your website could gain a ton of pages just by writing blogs.
How often a website is updated is filtered into Google’s results. A site that has been stagnant for two years will be penalized, while a site that is frequently adding content via blog posts will be rewarded and should be expected to jump up the search results.
Time spend on a website is another huge factor in any search engine’s algorithm. If a consumer stays on a page for only three seconds and then leaves, search engine’s recognize that the page was not helpful or not what they were looking for. However, if a user stays on a page for three minutes to read a blog post, search engines view your page as relevant and useful and should reward the page.
Blogging Adds a Helpful, Personal Touch
Users will appreciate the personal feel that blogs offer. Everything else on your website will probably be more formal, such as deals or information about your company. However, blogs are where you can show your personal and relatable side. Consumers always like viewing a business as more than a business – as people. With blog posts, you can write conversationally and get closer to your audience. You can also show people you genuinely care about that by offering help or answers to questions they may have. Blogs are the perfect way of showing that your business is run by real-life people and not by robots.
If you are looking to greatly improve your website, adding a blog page is a good place to start. Whether you are looking to relate to customers better or close some sales, blogs have a benefit for you. If you have any questions about blogs, or to get a new website to post your blogs into, give us a call! We’d be happy to hook you up with the tools you need to get your business to the next level.