You’ve probably heard all the arguments, read all the articles, and received the phone calls saying, “YOU NEED FACEBOOK ADVERTISING!”
Are they being genuine, or are they just out to get your money, and is it worth it for you to spend money on Facebook marketing? Lucky for you, we have some insight into this area and can give you some practical advice on whether or not you should invest in this.
Is Facebook Marketing Worth My Money?
Look, we know you want a clear “yes” or “no” here, but as you can guess it’s more complicated than just a straight up answer. When you’re deciding where to spend your marketing dollars, you have an incredible range of factors to consider. The initial investment, potential ROI, loss leader value, campaign parameters and KPIs…the list goes on. We can tell you this for certain and without any pretense – spending money on Facebook is easy, has a low barrier to entry, and gives you feedback VERY quickly to let you know how things are going.
Facebook’s best feature, in our professional opinion, is the low-cost access for obtaining real-world results. You only need to spend about $20 to get your content to a wide enough portion of the audience to see if people like it. Engagement will take off quickly if they do, and trickle in if they don’t, and you can use this small flow of users to determine whether or not the content is worth promoting further.
For most people, we’ll go ahead and say “Yes,” you can gain significant informational and transactional value on Facebook, but you have to be smart about it. Like every other ad platform, it’s a black hole for money if not used wisely.
How To Make Facebook Marketing Work For You
The biggest goal of any marketing campaign is ROI. You want to make the most money while having spent the least money. Facebook is great for spending very little to advertise your content for a few reasons.
Demographic Targeting is Amazing – Whenever people talk about Facebook marketing and don’t mention the incredibly powerful demographic targeting that you can use I scratch my head. People list a LOT of info on Facebook, and Facebook allows advertisers to use it to deliver relevant content to those people’s newsfeeds. They do this because people hate irrelevant ads and actually enjoy ads related to their interests.
As an advertiser you can target people based on the following:
- Job Title
- Purchase History
- Family Structure
- House size
- Whether or not they really like planes
- And so, so, so much more!
So much more in fact that it would make your head spin. What we’re saying is this: demographic targeting is POWERFUL. So powerful that it is the main feature of the platform.
Low-Cost Entry – You can spend as little as $5 on a post. With this $5 you can show your content to several hundred people in a chosen demographic group for a day. This low cost will give you a full day worth of results that allow you to make quick decisions on whether or not your content is interesting to your audience. Not just your fans, mind you, but everyone who meets targeting mentioned above. Speaking of people who aren’t your fans….
Increase Your Sphere of Influence – Take a look at how many people are fans of your Facebook page. Most small businesses have fewer than 1,000 unless they make Facebook a focal point of their content outreach. You can expect an average post that is engaged with early to reach 300-700 of these followers, and unengaged posts to reach 50-150 people. By choosing a demographic group that you narrow down through parameters you choose, you can acquire a wider sphere of influence for relatively little money. If you narrow your audience down to about 15,000 people, you can continually feed drips of money into this group to ensure that these 15,000 keep seeing your content. As they do they will (hopefully) like your page and allow for a greater organic reach, which then lets you change your parameters to a wider audience and continue to build that sphere of influence.
So should you use Facebook ads? We would tend to say yes if you’re looking to use an online ad space. You can hit niche groups of people for relatively little money, and make informed decisions on continuing in this ad space without breaking the bank. The best part is you can do this yourself and learn the platform quickly if you want to keep it up!
When you decide to take that next step into the world of Social Media Marketing, it helps to have a knowledgeable partner by your side. We’ve given you plenty of tips and tricks that we use, but knowing and doing are two different things. When you begin your next Social Media campaign, make sure you reach out to the experts. We’ve been using social media marketing for years and know how to perfect a campaign, so give us a shout! If you have any questions, reach out to us by clicking here. Thanks for reading!