Having a website is something that businesses can’t do without. But simply having a website isn’t enough if no one can find it! If your website is not optimized for mobile through an M-Dot, or ideally, responsive design, then you could be penalized by all major search engines. So let’s start off right. Click the button below RIGHT NOW to find out if your website is mobile optimized – we’ll wait.
How did your website do? Are you ready for mobile traffic, or does your website need a mobile refresh? If you need a site refresh or a brand new website, let’s look at why it’s so important to have a mobile optimized website!
Why You need a Mobile Optimized Site
Mobile friendly, or mobile optimized, websites are critical to your online success for two reasons:
- Search engines favor websites with mobile friendly experiences
- Users are likely to leave your site if you don’t have a mobile friendly experience
That’s right, not only does Google care, but your users care, and they care a lot! Have you ever gone to a website on your phone only to find that there’s no mobile friendly view? It’s the worst! Trying to look at a site that is meant for a display 5 times as wide as your phone is awful, and trying to click on the right button? Forget about it.
Having a mobile-friendly site is not only the “Google friendly” approach but the customer friendly approach as well!
A 2012 Google survey found that:
- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasn’t mobile friendly, and
- 67% were more likely to buy at a mobile friendly website
What’s The Best Mobile Friendly Option?
When talking about a mobile friendly website, there is one standard that we recommend: responsive web design. There is another option that exists that we’ll talk about as well called M-Dot, and why you should move away from it.
Responsive Web Design – A responsive website is one that truncates itself and presents information differently based on the size of the screen that is being used to view it. This approach means a consistent look across all devices and allows all edits to the website to take place on all platforms at once.
This gives your customers the experience they’re looking for and makes search engines more likely to show your content.
M-Dot – An M-Dot website is a mobile redirect for your website. When your website detects that the user is browsing on a mobile device, it appends “m.” to the beginning of your URL. In this way, www.google.com would become m.google.com. This is a separate page of your website that needs to be maintained separately, or needs to be configured to scrape compatible information off your main page and host in a mobile friendly format.
An M-Dot is NOT recommended for new websites, and your codebase being fractured to URLs will hurt the SEO value of your site. Stick with responsive design – it’s best for everyone!
How To Upgrade Your Website
Upgrading a website is easier than you would expect. At Pixel Press Media, we love “fixer-upper” jobs, because all the content you need for a website is already right there! Having all the content you need means that you pay a lot less on the front end for a new website as old photography and text (copy) can be used on the new site, but in a much nicer and more mobile friendly presentation.
If you don’t have a website, then now is the best time to get one! Making a mobile responsive site is easier than ever, and that convenience gets passed right down to you, the consumer. Instead of paying a web design company to make two websites, one for desktop and one for mobile, you pay for one great website that works well across all platforms.
Mobile friendly websites are here to stay, and if you don’t have one you’re only hurting your business, but that can be fixed! If you have any questions or concerns about your website, please reach out to us in the comments below or by clicking here >> pixelpressmedia.com. We’d love to talk to you about a web solution that’s right for you and your business and get you on the road to a mobile friendly website. Thanks for reading!