Search Engines are always crawling the web for the newest, most relevant information to serve up to their users. If your content isn’t on point, there’s a good chance you’ll get buried under the hundreds (or thousands) of people whose content is exactly what a user is looking for.
Dominating the search engines sounds like an insurmountable task, but it is doable by anyone willing to create authoritative content within an interest group or field of industry. It’s not impossible, but it is challenging. If you’re up for the task, keep reading and find out our 5 FREE ways to dominate search engines.
For more information on SEO, check out our blog here.
1. Write a Blog
Blogs are a major contributor to onsite SEO. Having a regularly scheduled blog will improve SEO, but the blogs need to be informational, authoritative, and factual! If you’re starting a blog, make sure that you keep it up, an abandoned blog does nothing to help you.
Blogging is one of the best ways to improve SEO for your website. Not only does it provide authoritative information for a user, it shows search engines that you are a reputable source of information and worthy of rank.
Next, and more importantly, search engines reward websites with an updated blog. It shows that your content is up-to-date, and if you have a regular schedule, you will be continually proving that-increasing your page rank. Websites with a blog tend to have 434% more indexed pages than a site without one! This means Google has a lot more content from your website to serve to those who are searching.
Blogs also keep people on your page longer, which Google measures and favors. If a person searches something, clicks on the first link in the results, and immediately goes back to the search results, it tells Google that the link was not helpful. On the other hand, if someone stays on your page for a little while to read your blog, this is great! Google will realize that your page is a relevant one and helpful to the person that searched for results.
Another thing Google looks for is keywords. Keywords are words or phrases that consumers would search for on a search engine. Writing blogs helps expand the number of keywords, and the saturation of recurring keywords, that your website contains. The more your website contains a specific keyword, and information related to that keyword, the more likely it is that Google will show your website towards the top of its search results. For example, our choice keyword for this blog was “Search Engine”, how many times do you think we used it in this blog? Enough to make it apparent to any web-crawling bot that we’re talking about search engines!
2. Have an Active Social Media Account
Social media is another FREE and effective way to improve your SEO. It is remarkably relevant, with Facebook having over 214 million users in the United States alone. There are also about 77 million Instagram users in the country. As a business, it makes sense to be on social media for customer relations and for creating consumer engagement. Allowing users to interact with a company social media page-whether on Facebook, Twitter, or Instagram-can give them a sense of belonging and affiliation with the company.
Social media does not get directly measured into SEO, but can tremendously improve and benefit the other aspects that do get measured. One of the most critical areas where social media can make a difference is in backlinking. We will talk about backlinking shortly but think of it this way, if other websites refer to your website or social media page, it can improve your Google search ranking. Another key area social media improves is brand awareness. As more people view your social media pages and posts, the more people will know about your company. All this attention can easily translate into Google searches and better traffic to your website.
3. Build Backlinks
Backlinks, as stated above, are vital if you are looking to improve your website’s SEO organically. Simply put, a backlink is an incoming link to a webpage. To improve SEO, your goal should be to get as many authoritative pages as possible to create a backlink to your page. Backlinks signal to Google that your page contains relevant information and that your content is useful enough that other websites are referencing it. People speculate that backlinks account for 22% of Google’s ranking algorithm, making it the most heavily weighted portion of their ranking system.
So how do you build backlinks? Think “Content, content, content.” Creating compelling and accurate content is the number one thing you can do to attract backlinks! Caring about your content and making it as thoughtful as you can is a sure fire way to improve your chances of getting a backlink. Another way this is done is to create a backlink to another page in hopes to receive one in return. This strategy could establish a mutually-beneficial relationship but is by no means a guaranteed success.
Finally, consider volunteering content for other creator’s websites, and then asking for backlinks on the page or elsewhere on their website in return. For example, you could write a blog about the “Top 10 Resort Locations in Mexico” for a local travel agent who is popular among a target demographic of yours in return for backlinks to your website, and perhaps a few recommendations. This benefits both you and the agent and provides you with an authoritative backlink that search engines favor.
4. Make Videos
Creating videos for your site is another way to boost your SEO organically. The type of videos you produce depends on your specific business and audience. They could be anything from introducing new products to a giving step-by-step tutorials. Videos have many non-SEO benefits including building consumer trust and empathy. When consumers can see a face behind a company or business, it makes that business more human and relatable.
Of course, there are also plenty of SEO benefits from videos and vlogs, and the advantages are similar to those achieved via blogs. First, it shows Google or other search engines that your content is diverse, and content is a massive factor in jumping up the ranks. Consumers often search for videos, so having videos on your page will boost up your search rank. A video on a landing page can make the page 53% more likely to appear on the first page of search engine results!
Next, you should also try to put your video on Youtube to create a backlink from your Youtube video to your website, which is always a good thing. Just be careful not to go overboard, as Google is known to penalize users that create too many backlinks to their own pages. Finally, you can also expand on your keywords and produce more relevant keywords through videos and blogs. Keywords, which we have touched upon earlier, are the cornerstone of SEO improvement.
5. Keep Your Website Google-Friendly
For your website to be Google friendly, it must be a well-performing site. Your website has to be fast and not contain any broken links. Broken links can go undetected by the user and owner of the site, but not to Google.
Additionally, search engines look for mobile compatibility on websites. If your page is not mobile friendly, you need to improve it. Many internet users are searching more from their phones than they are from their computers. In fact, in the United States, anywhere from 51%-60% of searches are from mobile devices. You could be missing an entire market of people because your website is not easily accessible from a phone or tablet. Google will penalize you for this. To boost SEO, you need to make sure your website is completely up to date and void of technical errors.
Another benefit of improving your website could be user engagement. If you improve the readability and your site’s layout and formatting, it will not only be Google-friendly, but user-friendly as well. Google measures how long users stay on your website and filters that into their search rankings. If your website is easy to use, users could stick around longer, improving your SEO. However, if you have a clunky page that is difficult to navigate, users are inclined to leave, which shows Google that your website is not a relevant or reliable page.
Figuring out how to optimize your website might be the toughest thing for a business owner to do. When it comes to making SEO friendly websites, and fixing issues, we like to consider ourselves pros. Reach out to us and we’ll set you on the path to having a Google-Friendly (and user-friendly) website!
Moving your way up the ranks of a search engine is not an easy task. No one single factor gets looked at, so it can take some time and effort to get your website bumped up higher. While it takes time and effort, it doesn’t always have to require money. There are multiple free ways to dominate search engines. Blogging, social media, building backlinks, making videos or vlogs, and keeping your website user-friendly can all benefit your website and get you noticed by search engines. With these 5 strategies and your new SEO know-how, your website could be on its way towards the top.